Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table – all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done – and it may even be easier than you anticipate.

Wells Group of Durango moving truckBuy a home or sell your home through Victor and have a “FREE” use of one of the Wells Group moving vans to move with. (for local use for up to 48 hours within 50 miles of Durango).

One thing to keep in mind is that you’re not alone. As an experienced, professional real estate agent Iwill guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. As a Certified Residential Specialist and Seller Representative Specialist I will develop a marketing plan that will provide your home with maximum exposure to potential buyers. Your home will be placed onto a minimum of 120 real estate websites throughout the nation, the 500 Leading Real Companies in the World, local newspaper advertising, and other marketing techniques will be used.

Call Victor at 970-570-9997 for a “FREE MARKET ANALYSIS” as to the value of your home.

How an Agent Markets Your Home

Experienced agents understand how to accurately price your home and make it stand out in the market. They also have access to a vast referral network, enabling them to connect with potential buyers across town or around the world.

Here are a few avenues agents may use to market your home, both online and off.

  • Multiple photos: Studies show that buyers are more likely to visit a home that includes multiple photos of the listing. Well-lit. wide-angled photos highlight your home’s best features and important rooms.
  • Designated website: A customized website for your home is an effective online marketing strategy. It can showcase your home with photos, virtual tours or videos, and details about the property and surrounding neighborhood.
  • Virtual tours: Video tours can be posted with or without a designated property website. Giving buyers an inside look at your property online can get them interested enough to schedule a showing.
  • Home search websites: More than 75 percent of buyers start their home search online. It’s important that your listing receives full exposure in the MLS and in search engine results. Posting your listing on Craigslist, Facebook, newspaper websites and elsewhere can also be effective in reaching potential buyers.
  • Leading Real Estate Companies of the World: The Wells Group belongs to the 500 Leading Real Estate Brokerages in the World where millions of buyers browse for homes and see listings with multiple photos, property descriptions and other details.
  • National Websites: Are used to ensure that your home receives maximum exposure.
  • Design Center: This agent has access to a proprietary design center that enables him to create professional marketing materials of your home for print and/or online exposure.
  • Yard Signs: The Wells Group Sign provides a positive connection with potential buyers who already know the brand.
  • Other techniques are used to attract qualified buyers in your specific market.

Pricing Your Home to Sell

Smart, competitive pricing is essential. When you price too high, your home stays on the market longer. prolonging the process and increasing your expenses along the way.

Home Seller Mistake No. 1 : Pricing Too High

1 can always lower the price later if Idon’t get any offers.”

That statement costs home sellers millions of dollars every year. The carrying cost associated with keeping your home on the market can cost you thousands of dollars in added expense. Continuing to pay the mortgage, additional property taxes and insurance costs, the expense of utilities for lighting and heating, etc. In addition to that you may miss out on the home that you are wanting to buy because it may get sold while you are waiting for a buyer.

Yes, you can always lower your asking price, but that’s not a good strategy. Time and time again, experience shows that sellers who list competitively from the start get a better price than sellers who list high and then go lower and lower.

Why? Psychology.

When you price too high, here’s what buyers think:

“Wow. three price cuts in the last four months… There must be something wrong with that house.”

“With all the price cuts on this house, the sellers must be desperate. Let’s offer them far below what they’re asking and see if they bite.”

Sound Pricing Strategies

A far smarter approach is to find a knowledgeable agent who understands the local market and then work together on setting the right price. A good agent can help you avoid the overpricing trap.

An experienced agent will help set the right price for your home by considering the following:

Similar homes, via a Comparative Market Analysis (CMA): Your agent will provide a professional analysis that goes deep into stats about recent sales and current listings similar to your home in size, age. condition and features. Sales within the past six months are especially relevant.

General market conditions: Is it a seller’s market or a buyer’s market in your community? It’s important to note that what’s happening nationally may not reflect local conditions. Your agent can explain the difference and clear up any misconceptions you may have.

Consider a Home Inspection When Selling

A home inspection isn’t just for buyers. It’s also something sellers should seriously consider before putting their house on the market.

Why? Quite simply, you don’t know what you don’t know. Imagine getting a great offer on your home only to discover, during the middle of the process, that it needs considerable repairs.

This is the kind of surprise that can lead to buyers pulling out, costing you time and money on a number of fronts.It’s better to know problems from the start. and either deal with them before listing or price the home accordingly.

A seller’s inspection also provides a reference point from which to compare the findings of the buyer’s inspector. In particular, having a different professional opinion can work to your advantage in price negotiations.

Your home inspection is a sale s tool

Having your home inspected before listing can also be an effective sales tool. You can confidently say that your home has been pre-inspected and is in tip-top shape, making that much more attractive to buyers.

Don’t wait too long for a home inspection.You want plenty of notice for repairs before you start marketing your home for sale.

Attending your home inspection

Attend your home inspection to see first-hand what the inspector notes,and to learn some important details about the house that may assist you in selling.

When attending your inspection:

Wear casual clothes and comfortable shoes. You may find yourself crawling under and behind things to see what the inspector is pointing out.

Plan for the inspection to take two or three hours.

Feel free to ask questions, but give the inspector time and space to work.

Home Inspection Checklist for Sellers:

  • Remove clutter that may get in the way of key inspection areas, such as water heater, furnace and main valves.
  • Clean up! A clean house shows you care and that you’ve maintained the property properly.
  • Provide full access to attic. basement, crawl space and garage. Leave the keys if they’re needed to enter these areas.
  • Provide repair documents. If you’ve done any remodeling or replaced the roof, furnace or electrical system, provide the paperwork. Also. display any paperwork about new appliances that may be included in the sale.
  • Leave utilities connected if your house is vacant.
  • As your agent I can provide you with the contact information for home inspectors.


Consider having your home inspected before you list it. In doing this, you will learn if there are any major repairs needed and can address them before the house goes on the market. This also shows the buyers and their agent that you have been proactive. When it comes to finding the right home inspector, your agent is a great source for recommending someone. Once the inspection is completed, you will be able to determine the next steps in preparing your home for sale.



Your exterior says a lot about how your home is maintained both inside and out. It creates a lasting impression when buyers drive by your home or view photos online, so show them that your property is well cared for. When buyers see an attractive exterior, they will be excited to view the interior as well.

Things to think about:

  • What major repairs are needed? What minor repairs are needed?
  • Make a list of what needs to be done Sweep or shovel walkways, driveways, patio/deck (salt in the winter).
  • Maintain front, back and side yard. Keep it watered, mowed and trimmed.
  • Place flowers or winter arrangements on your front porch and/or in front of the garage. Remove all festive lights and decorations.


Things to think about:

  • What year was your house built?
  • Do your lights flicker, or breakers or fuses blow? Do you have a fuse box or electrical panel?
  • Do you have aluminum wiring,or knob and tube?
  • What condition is your plumbing in? How old is your furnace?
  • How often do you replace your furnace filters? Do you have a water softener?
  • Is your roof in good condition?
  • Are your windows in good condition?
  • What condition is your foundation in?
  • If you have a deck or patio, what condition are they in? Do you have any water problems?
  • Have you had problems with mold and mildew?


Flooring is very important in preparing your home for sale. Buyers want a home that is move-in ready, and the flooring will reveal how well the home has been maintained. Up-to-date flooring is one of the most attractive features for buyers.

Things to think about:

  • What condition is your carpet in? What color is the carpet?
  • What style is your carpet – Cut pile or Berber?
  • Take into consideration the rooms you are carpeting,as this will help determine what style to select. If you need to replace your carpet, do you need to re-do every room? If not,select something that will work with rest of the carpet in the house.
  • What style of vinyl flooring do you have? Does it need to be replaced?
  • Do you have hardwood?
  • Does it need to be refinished?
  • Do you have hardwood under your carpet?



Your house needs to be neat,clean and orderly in preparing it for sale. Organizing and pre-packing items that are not regularly used will create a spacious feeling. Storage is one of the top items on a buyer’s list; therefore it’s necessary to show that your home has the space desired.

Things to think about:

  • Does each room in your house feel spacious? Is your house clean from top to bottom?
  • Pre-pack all items that you do not need while selling your house. Pre-pack off-season clothing and items.
  • Decide w here you can store your boxes and extra items. How does your garage look?
  • If your basement is unfinished and used for storage, how does it look?


Proper furniture placement helps present a room to its full potential. Keep in mind the traffic flow and how the buyers will walk through each room. Lighting is also a key factor.

Turn on all lights for pictures and showings.

When your furniture and lighting are properly placed, you show off the prime features and allow buyers to see the specific function of each room.

Things to think about:

  • How much furniture is in each room? How is your furniture placed?
  • What size is your furniture?
  • What condition is your furniture in?
  • Do you need to rent or purchase new furniture? How much lighting do you have in each room?
  • What condition are your permanent light fixtures in?


Buyers want to purchase a home that is move-in ready, and this includes the paint color. If your house is painted in very bright or unusual colors, potential buyers may be turned off or feel they can negotiate

on your asking price. Neutral colors are restful to the eye, and most buyers want to live in the home awhile before deciding if they want to change the paint color.

Things to think about:

  • When was the last time you painted your house? Do your walls need to be painted a neutral color?
  • If they are already neutral do they need a fresh coat of paint?
  • Determine whether or not your house has a warm tone or cool tone before selecting your paint color Do you have wallpaper?
  • Remove all wallpaper and paint a neutral color.
  • Do your doors and trim need a fresh coat of paint? Repair any holes or cracks in the walls and ceilings.
  • Put a fresh coat of paint on the ceiling to give the entire room a clean look.


“Depersonalizing” is an important step in selling your home. Since you’ve made the decision to move, you need to commit yourself and remove your identity from the house. You need to let go emotionally, and this can be a tough process. Focus on turning your home into a “model home.” By disconnecting yourself from your house, you enable prospective buyers to emotionally connect and envision themselves living there – and not feel as if they are guests in your home.

Things to think about:


  • Remove all personal and family photos. Remove all memorabilia.
  • Pre-pack books and music that do not appeal to a wide range of buyers.
  • Pre-pack your collections.
  • Remove and pre-pack any items that could be potentially offensive or disagreeable

Store away and organize children’s toys, games and books.


Buyers want to fulfill a wish list, not a to-do list. When they see a bunch of fix-up projects when walking into your house, they’ll turn away faster than you can say “water damage. “Oftentimes it’s not one big thing, but a lot of little things that turn buyers away. If there are problems and a significant to-do list, your house will drop to the bottom of their list, or attract an offer much less than what you’re looking for. Present buyers with a complete package that is move-in ready – a home they can be comfortable and happy in.

Things to think about:

Front Entrance:

  • How do the rooms look from where you are standing?
  • Does your entrance feel spacious?


  • How does the kitchen look and feel when you walk into it?
  • Determine what needs to be done if your kitchen requires some updating. How do your cupboards look?

Living Room:

  • Does this room feel inviting?
  • How is your furniture positioned?
  • Are there any repairs or upgrades needed in this room?

Dining Room:

  • Does this room show its function?
  • Are there any upgrades or repairs needed? How is the furniture positioned?

Main Floor Family Room:

  • What is the focal point in this room? Is it apparent? Are there any upgrades or repairs needed?
  • How is the furniture positioned? Master Bedroom:
  • Do you feel calm walking into this room?
  • How is your furniture positioned?
  • Are there any updates or repairs needed?

Master Bathroom:

  • Are there any updates or repairs needed?
  • Do you feel relaxed when you walk into this room?


These items can determine whether or not a buyer will make an offer on your home. Buyers want to envision themselves living in the house, and if the home is not offered in a manner that will allow them to do that easily, most will move on.

Things to think about:

  • What year was your house built? Have you had any water issues? Check for mold or mildew.
  • Inspect your smoke and carbon monoxide detectors and replace if needed. Avoid cooking with strong seasonings and foods that have a lingering smell.
  • Remove your pets while the house is on the market and especially for buyer showings.
  • Remove any signs of the pets (e.g. food and water bowls, toys, litter box, leashes) If your pets must stay in the house, hide any sign of your pet during showings.
  • Keep the litter box out of sight and cleaned daily. What time of year are you selling?
  • Are there going to be any holidays during that time?
  • Decorate using items that are simple and nondenominational.
  • Any holiday specific decorations need to be removed immediately after the celebrations.